A new tool for creative technology is needed to create and sustain long-term value from a digital media business.
But the need is urgent, said Jeff Smith, co-founder and CEO of Creative Technology.
The first step is to create a platform that’s both robust and scalable, and one that provides a platform for all types of creative projects.
Smith told TechCrunch that the new platform needs to be scalable, robust, and accessible to a broad range of users, from artists to content creators.
The platform needs an agile, well-designed user experience that can accommodate the rapid growth of digital content.
A new platform can’t exist on a single device or platform, he said.
A new tool could be a good fit for an artist who wants to start a new career as a freelancer, for a publisher who wants a new tool to engage with audiences, and for an indie filmmaker who wants an automated platform for the creation of content.
“The first thing you need to do is figure out how do you build it.
There are lots of different things that are necessary, but you need a good architecture, and you need some level of control over it,” Smith said.
The company has already started testing the platform with projects, and Smith said the first tool is the one they’re most excited about.
“We’re trying to figure out, what’s the most efficient way to do that?
There’s so many different tools out there, but there’s one thing we want to focus on.
This is the tool that’s going to do the most bang for our buck.”
Creative Technology is working with a number of major players in the digital media space, including Netflix, Vimeo, and the Digital Asset Holdings (DASH) platform.
Its goal is to build a scalable platform that offers a platform-agnostic, user-friendly platform for creators to engage audiences.
The digital media industry is increasingly reliant on technology platforms for the delivery of content, but digital tools have been less efficient and less robust, said Smith.
Smith believes that’s because the technology companies don’t understand the nature of digital media, and how to leverage it.
Smith thinks that the digital marketing industry needs to get its act together.
He’s calling for an integrated marketing strategy, a new marketing automation platform, and a new creative tool that can connect with the audience through the use of the digital platform.
“I don’t think there’s any other way to start to build value and sustain value from your digital business,” Smith told TechCrunch.